Folgers (Rebrand)

This rebrand and packaging system for is inspired by Folger’s New Orleans origin, the gargoyle logo represents the mythical creature as they oversee the morning sun. The colors are reminiscent to their classic colors from the original packaging.

Bringing culture and customization back into branding.

“Coffee is synonymous with community. Bringing Folgers back to its roots by integrating New Orleans art and culture into the branding just felt right.”

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